First things first. It all starts with cotton growth. Cotton has the nickname ‘a dirty crop’. Just 2.4% of the world cultivated land is planted with cotton, yet it accounts for 24% of the world’s insecticide market and 11% of sale of global pesticides. Therefore it is the most pesticide-intensive crop grown on the planet.
All MUD Jeans contain post-consumer recycled denim and organic cotton. Current recycling techniques cause fibres to lose strength, and therefore limit jeans to containing 40% recycled content. However, MUD Jeans aims to design jeans made of 100% recycled denim.